Conversion Optimization Courses — Review-Week-2 -CRO-Conversation-CopyWriting

  • Research — customers, product, and competition
  • This is the most overlooked part. It will help us understand about customers’ problems, how to fix them with our product and how the competition plays in the field. Some of the key questions we need to find out with interviewing with the right people.
  • Who are you? What do you do? (customer profile)
  • What does our product help you do? (helps you understand how they use it, tells you words they used to describe our product)
  • Which parameters did you compare with different options? (which features matter)
  • What were the most important ones? (key pains to solve)
  • Which alternatives did you consider? (competitors we have to look at)
  • What made you choose our product? (our key advantage)
  • What were the biggest hesitations and doubts before the purchase? (things we have to address in the copy)
  • Were there questions you needed answers to, but couldn’t find any? (necessary information to provide)
  • What information would have helped you decide faster? (same as above)
  • In which words would you recommend it to somebody you know? (words they used to describe our product)
  1. Optimize for clarity–it’s plainly obvious what you sell, why that is good, and who it’s for
  2. Optimize for information–no question unanswered
  3. Persuasion boost–apply a persuasion technique that’s applicable to your particular context
  1. C = Probability of Conversion
  2. M = Motivation (when )
  3. V = Clarity of Value Prop (Why )
  4. I = Incentive
  5. F = Fraction
  6. A = Anxiety
  1. Social Proof
  2. Authority
  3. Liking
  4. Scarcity / Urgency
  5. Reciprocity
  6. Commitment / Consistency
  7. Unity (us vs them )
  1. Be specific
  2. Offer Service
  3. Tell the Full Story
  4. Be a Sales Women / Man




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Mohamad Samruk

Mohamad Samruk

I am learning Growth Marketing

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