Growth Marketing Scholarship-Week 2-Running Growth Experiment-Review

  1. Growth Marketing foundation
  2. Running Growth experiments
  3. Data and Analytics
  4. Conversion
  5. Channel-Specific Growth Skills
  6. Growth program Management
  7. Management
  8. Final exam — Growth Marketing

Courses

Event Videos

Research and testing by Peep Laja

  1. Test ( or make ) more effective change — In this step, we need to know if we are going to test more prioritized hypotheses and if the results of these tests will return into effective results.
  2. Reduce the duration ( and cost ) of optimization — CRO is very costly we need to reduce this, using the right optimization process.
  3. Improve the speed of experimentation — High frequency of testing increases the speed of results.

Conversion Research by Peep Laja

  1. Experience-based assessment
  2. Qualitative research
  3. Quantitative research
  1. Clarity
  2. Friction
  3. Anxiety
  4. Distraction

Peep Laja also lists 12 testing errors that he frequently sees, avoids them for efficient results of your testing.

--

--

--

I am learning Growth Marketing

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Still supporting Nike for Kaepernick?

To Fight Fatigue, Get Engaged

My Social Media Management Theory

I Created a Brand New Website And Got SEO Traffic The Next Day

Subject Lines 101

Melneka Bowers | Keys to Successful Reputation Management

Melneka Bowers

Know Your Customers

Best Free Alternative To ClickFunnels

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Mohamad Samruk

Mohamad Samruk

I am learning Growth Marketing

More from Medium

Amplify Customer Loyalty with Effective Email Marketing

Growth Marketing with CXL Institute — Extended Review Part 11

My Marketing Mindset

Metaverse: How to Use It in Business and Marketing