Growth Marketing Scholarship-Week 2-Running Growth Experiment-Review

  1. Growth Marketing foundation
  2. Running Growth experiments
  3. Data and Analytics
  4. Conversion
  5. Channel-Specific Growth Skills
  6. Growth program Management
  7. Management
  8. Final exam — Growth Marketing


Event Videos

Research and testing by Peep Laja

  1. Test ( or make ) more effective change — In this step, we need to know if we are going to test more prioritized hypotheses and if the results of these tests will return into effective results.
  2. Reduce the duration ( and cost ) of optimization — CRO is very costly we need to reduce this, using the right optimization process.
  3. Improve the speed of experimentation — High frequency of testing increases the speed of results.

Conversion Research by Peep Laja

  1. Experience-based assessment
  2. Qualitative research
  3. Quantitative research
  1. Clarity
  2. Friction
  3. Anxiety
  4. Distraction

Peep Laja also lists 12 testing errors that he frequently sees, avoids them for efficient results of your testing.




I am learning Growth Marketing

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I am learning Growth Marketing

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