Google-Analytics-CRO-Courses-Review-Week-5-CRO

After learning and working in digital marketing, I was looking for a way to improve my conversation optimization skill, so I applied for the CXL conversation optimization Mini Degree scholarship. Fortunately, they accepted my application. It is 12 weeks long, this week is my 5th week. I am going to share with you my 5th-week learning key insights and my thoughts. In the 5th week, I started the first part, which is entitled Foundation. This part comprises 11 courses. But this post, I am going to only share Analytics for Beginners by Chris Mercer course key insights and thoughts.

Analytics for Beginners by Chris Mercer

This course is divided into 23 Lessons with a certification exam. This course is all about beginner stuff like metrics, dimension, views, traffic, page view, account, properties, tracking code, and much more.

We can use Google Analytics to track and measure websites, point-of-sale devices, and android app data. If you want to track data, you need to install the tracking code correctly, whatever you are tracking. You can find the tracking code under the admin-property section. You set it up correctly. It is time to measure and analyze data. If we want to succeed in Google Analytics, we need to know some terms correctly. I listed below,

Dimensions — A descriptive attribute or characteristic of data. Browser, Landing Page, and Campaign are all examples of default dimensions in analytics.

Metrics — Metrics are quantitative measurements. Such as page views, sessions, unique visitors, and much more.

Google Analytics structure

Account >> Property >> View

Analytics Account — is a way to name and organize how you track one or more properties using Analytics. Each Analytics user has access to at least one account, either they created themselves, or one that they were given access to by someone else. Some settings you need to consider when you create an account are user management (It all about permission to access accounts), and trash. (we can restore deleted accounts in under 30 Days)

Property — A property is a website, mobile application, blog, etc., that is associated with a unique tracking ID. A Google Analytics account can contain one or more properties. You can create one or more properties under accounts. When you create a property, consider these settings, data collection, data retention, session settings, organic search source, referral exclusion list, search term exclusion, product linking, and some advanced settings.

View — A view is a set of specifications for tracking traffic in a single domain. You can create 25 views under the property. When you create a view, you need to consider these settings, basic settings in view, filters, trash, and much more. Create a raw data view that does not apply a filter to it. It is very beneficial when you lose production view data.

Filter — You use data filters to include or exclude event data from your reports based on event-parameter values. Data filters are configured at the property level and apply to all incoming data. It is a powerful and most dangerous tool in Google Analytics. When you use a filter, double-check before you apply it to your view (apply it is your test view, it is good practice )

There are 5 different reports available in Google Analytics.

Real-Time Reports — Real-Time allows you to monitor activity on your site or app. The reports are updated continuously, and each hit is reported seconds after it occurs.

Audience Reports — Audiences in Analytics are users you group together based on any combination of attributes that are meaningful to your business

Acquisition Reports — The Acquisition section tells you where your visitors originated from, such as search engines, social networks, or website referrals. This is a key section when determining which online marketing tactics are bringing the most visitors to your website.

Behavior Reports — It reveals in-depth information related to how visitors interact and engage with content on your site. You get a sneak peek into which pages and events perform the best and which ones need improvement.

Conversion Reports — it provides metrics to evaluate your online business value, whether it is revenue or other valuable events, such as sign-ups, leads, subscribers. You can drill down through the conversion funnel with the preset tracking options or customize your own.

Traffic source and the medium is very important in Google Analytics

The Source in Google Analytics is where your website’s traffic comes from, or as Google says, it’s the origin of your traffic. Your traffic has to come from somewhere, whether that’s people visiting your site from search engines, from a social media site, or another website.

Medium — the general category of the source, for example, organic search (organic), cost-per-click paid search (CPC), web referral (referral). Source/Medium is a dimension that combines the dimensions Source and Medium. Examples of Source/Medium include google/organic, and example.com/referral.

Goals in Google Analytics help you keep track of the actions your website visitors did or didn’t take. There are 4 types of goals available on Google Analytics.

Destination Goal — This is the goal of a particular destination. In GA, this destination is denoted via a visit to a specific page (s) (page views) or viewing of a screen (screen view).

Duration Goals — are used to track how many people stay on your site for a specific amount of time. This type of goal comes in handy when you are trying to increase engagement on your website and improve the number of time users spend on your site.

Pages per session — the average number of pages viewed during a session on your website. More pages per session mean users are more engaged and exploring more of your site. Average Session Duration: the average length of visitors’ sessions. Again, longer sessions show users are more engaged.

Event Goals — allow us to change this value before we send it to Google Analytics — perhaps based on behavior from the user or the type of event. Another option is to remove the concept of money altogether.

Analytics is the backbone of Digital Marketing and Conversion Optimization. If you want to be great at analytics, definitely check this course on CXL, which is the number one destination for marketing education. And I highly recommend CXL. Thank you very much to the CXL team for giving me such a great opportunity. I will meet you at my next post. Thank you for reading.